Sony XR-77A80K 77" 4K BRAVIA XR OLED HDR Smart TV with Google TV

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Special Price £2,299.00 Regular Price £3,999.00 Save £1,700.00
In stock
Includes our Price match promise
Includes 5 year warranty
Free Delivery (T&Cs apply). Pick Your Delivery Date at Checkout
OLED TV Calibration in conjunction with HDTVtest
Sony
Energy Efficiency Class E

Also available in the following sizes

Key product features:

  • XR OLED Contrast Pro
  • Acoustic Surface Audio+
  • Use Hands-free with Google TV

Sony XR-77A80K 77" 4K BRAVIA XR OLED HDR Smart TV with Google TV

4K OLED
Whatever you're watching, you'll see it upscaled close to 4K8 quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.

Cognitive Processor XR™
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

XR OLED Contrast Pro
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

XR Triluminos Pro
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR 4K Upscaling
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.9

4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.9

4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

XR OLED Motion
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.

4K/120fps
Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.10

Auto Low Latency Mode
With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

Variable Refresh Rate
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

key information
EAN 4548736138209
Weight (KG) 10.000000
Weight with packaging 10
Show calibration banner? Yes
Screen technology OLED
Screen Size 77"
Screen resolution UltraHD (4K) - 3840x2160
Refresh Rate (Hz) 100Hz
WiFi Built In
HDMi Ports 4
USB Ports 2
Bluetooth Yes
HDR Yes
VESA Mount 300x300
Model numbers XR-77A80KU, XR77A80KU, A80K
Freesat No
Freeview HD Yes
Freeview Play No
Speaker Output Power 10W + 10W + 10W + 10W + 10W
Headphone Socket No
Energy rating E
Energy Consumption kWh 121
Main Colour Black
Manufacturer warranty 1 Year
UK Energy Label

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Credit subject to status and affordability. Terms & Conditions Apply. Crampton And Moore (Television) Limited trading as trading as Crampton And Moore (Television) Limited is a credit broker and is Authorised and Regulated by the Financial Conduct Authority. Credit is provided by Novuna Personal Finance, a trading style of Mitsubishi HC Capital UK PLC, authorised and regulated by the Financial Conduct Authority. Financial Services Register no. 704348. The register can be accessed through http://www.fca.org.uk.

IMPORTANT: Novuna rounds down the monthly payments, which may result in your total amount payable being less than the total cash price.

All Sony Televisions come with a 1 year warranty as Standard and many models will be advertised with a 5 year warranty. To ensure your product is covered by the 5 year warranty please ensure you regsiter your purchase directly with Sony within 90 days of purchase. Please be aware that if you do not register with Sony within 90 days then only the standard 1 year warranty applies.