Free £50 Netflix Voucher
Purchase a BRAVIA XR TV between 1st June 2021 - 31st July 2021 to claim a PlayStation Store voucher worth £50.
Claim deadline: 31st August. For more details and full terms of conditions visit www.sony.co.uk/braviapromo
Sony XR-50X90JU 50" Bravia XR 4K Ultra HD HDR Full Array LED Television with Google TV
World’s first cognitive intelligence TV
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Precise 4K pictures, as perceived by the human eye
Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.
|Dimensions including stand|
|Dimensions without stand|
|Screen resolution||UltraHD (4K) - 3840x2160|
|Speaker Output Power||10W + 10W|