Samsung QE77S90CA 77" Quantum Dot OLED 4K HDR Smart TV (QE77S90CATXXU) 2023 Model

Samsung OLED with Quantum Dot for a naturally bright and colourful picture
Samsung's OLED TVs with Quantum Dot combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours* from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

Powerful HDR OLED brightness for lifelike picture detail
See the detail on your OLED screen. Thanks to Quantum Dot Technology, this TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.

Brightness, colour and detail boosted by our most intelligent AI-powered 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality, regardless of how it was filmed.

Experience the brilliant picture from every angle, with minimal distracting glare
No need to worry about having to close the curtains for a mid-day movie marathon. Samsung's critically acclaimed Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.

Virtual surround sound with Dolby Atmos Technology
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you. Add a soundbar to create sound as if you were in the cinema.

Leading 4K 144Hz motion turns your TV into the ultimate, next-gen-ready gaming monitor.
Conquer every enemy, even at soaring speeds. 4K 144Hz gaming TV refresh rates eliminate lag with ultra-smooth action – all in exquisite ultra-high definition detail, on the big screen. Samsung’s OLED 4K TV and HDMI 2.1* work in perfect synergy with next-gen consoles to deliver an ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive 4K gaming.

An elegantly minimal TV design that’s gorgeous to look at, from all sides.
Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90C TV has been delicately crafted to blend in with your home.

Discover an abundance of apps and services to simply enjoy.
With the best-selling Samsung Smart TV*, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you tailored recommendations.

Turn your home into a personal gym with the ideal home workout companion
Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer* feature will help you master your workouts and track your stats for a healthier life.

Ultra-smooth gaming without screen tearing and stuttering
Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.

Split your TV screen and never miss another moment.
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.