Samsung QE50LS01TA 50" The Serif QLED 4K HDR Smart TV in Cloud White

Samsung QE50LS01TA 50" The Serif QLED 4K HDR Smart TV in Cloud White (QE50LS01TAUXXU)

• All Round 360° Design
• QLED Technology
• NFC on TV
• Elegant Floor Stand

A timeless design, imagined for your home - All Round 360° Design
Versatile by design, The Serif allows you to make the most of your space. It’s a TV that’s designed to fit impeccably in your home and to look beautiful from every angle.

Unlike conventional TVs, it doesn't belong next to the wall - Elegant Floor Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

Discover new ways to enjoy all your content - NFC on TV
Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s speakers, you’re good to go.
* Compatible devices only.

See the world in QLED Technology - Cinematic Colour
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

Fits perfectly wherever you put it - Iconic 'I' Shaped Design
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

Exclusive patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.

Turn your blank screen into a design piece - Ambient Mode+
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you lik

Seamless connectivity - Mirror it all on the big screen
All your devices, connected in seconds and in a simpler way.
* Compatible devices only.

AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.

TV and mobile content, split on the big screen - Multi View
Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.*
*Only supports Android OS based smartphone.

Your new home office - Remote Access
Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

Choose your favourite voice assistant - Multiple Voice Assistants

Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.

Google Assistant*
Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.